Sam Morgan-Hutchings

Perinatal Team Leader

Originally from New Zealand, Sam joined Amma as a volunteer postnatal companion in 2021 before becoming part of the expanded staff team in Summer 2022. Before coming to work for Amma, Sam worked in social care and as a teacher and a nanny and brings huge experience in the postnatal period and children’s early years development, as well as a special interest in newborn care, to the Amma team.

Sam has witnessed the transformation of new parents as they become confident and comfortable in their new role, and the beneficial knock-on effects that this can have in their and their child’s life.

Vongayi Mufara

Advocacy and Community Engagement Manager

Vongayi is a former banking professional with a degree in banking and finance. She was previously supported by Amma during a complicated pregnancy in 2020.

She is the Secretary for Information and Publicity of the UK Chapter of Restoration of Human Rights (ROHR) Zimbabwe and is involved in campaigns to end human rights violations and violence against women and girls in her home country of Zimbabwe.

As the Advocacy & Community Engagement Manager, Vongayi plays a vital role in leading Amma’s advocacy work and driving community engagement initiatives. She leads and manages our Experts by Experience group and also advocates for policy changes and improved services by developing strategies, coordinating research, collaborating with stakeholders, and participating in community events.

Kate O'Brien

Perinatal Team Leader

Kate began her journey with Amma as a volunteer postnatal companion before becoming a Perinatal Team Leader. Kate has an extensive employment history in Women’s health, neonatal nursing & the homelessness sector in Melbourne, Australia, supporting newly arrived refugee and asylum seeking families. After moving to Scotland she worked as a nanny, providing family support. With her Special Care Nursing experience Kate has expertise in the postnatal period, caring for premature babies, twins, breastfeeding education, and support & memory making during infant loss. Kate is passionate about pregnancy and birth, maternal well being, access to care, advocacy and support for marginalised people.

Pictured is Karen Phillips, a white woman with short blonde hair

Karen Phillips

Referrals Manager

Karen joined Team Amma from the British Red Cross Refugee Service, where she built up expertise in providing advice, support, and advocacy to people in crisis as a result of their migration status.

Karen has a wealth of understanding of the asylum process and the barriers faced by people within it. She has worked with a wide range of vulnerable groups and believes that people have a right to safety, security and to realise their potential no matter who they are and where they come from.

As Amma’s Referrals Manager, Karen is responsible for our clients’ journey through our support provision, from initial referral to pairing with a team of volunteers, attending antenatal class, gathering feedback and completing a final evaluation as our support period ends.

Amanda Purdie

Head of Advocacy and Communications

Amanda brings over a decade of experience in the third sector to her role as Head of Advocacy & Communications. Originally from Canada, she has worked with a range of charitable organisations across the UK and internationally.

Amanda first joined Amma as a volunteer birth companion before becoming a staff member in 2020. She now leads the organisation’s advocacy and communications work, driving systemic change through strategic communications, research, and policy engagement. Amanda also oversees all of Amma’s marketing and public relations activities, ensuring the voices of the people Amma supports are heard and valued.

Morag Riddet

Office & Governance Manager

Morag initially joined Amma in 2021 as a volunteer birth companion before becoming a Perinatal Team Leader in 2022. Upon her return from maternity leave in 2025, Morag entered into a new role as Officer and Governance Manager.

Morag is responsible for ensuring Amma’s governance, finance, and administrative functions operate smoothly and efficiently by maintaining legal and regulatory compliance, supporting the Board, and managing key office operations.

In her spare time, Morag is training as a Community Leader for Singing Mamas and loves to listen to live music, cook tasty vegan food, and spend a lot of time with her friends and family.

 

Qianxun (Gemma)

Marketing & E-Commerce Intern

Helen Sheriff

Perinatal Services Manager

Helen initially joined Amma as a volunteer birth companion and quickly became an integral part of the team. Her strong management skills and experience as a birth companion led to Helen becoming our Perinatal Services Manager. In this role Helen provides guidance and support to our Perinatal Team Leaders and our huge team of volunteer birth and postnatal companions in the day-to-day provision of service to clients.

Before joining Amma, Helen was a business owner for 13 years, prior to which, she had a career in the retail, banking, and finance sectors. Helen contributes extensive experience in training and staff development, as well as valuable expertise in GDPR and compliance issues.

Abigail Stein

Head of Partnerships and Fundraising

Abigail has extensive experience in the third sector. She previously worked for ChildLine and spent twelve years at Glasgow Children’s Hospital Charity, where she was part of the management team.

Abigail has years of experience in corporate events and fundraising and brings strong project and people management skills to the Amma team. As Amma’s Head of Partnerships and Fundraising, she is responsible for raising all the funds needed to keep the charity and service running.

A mum of two, she is a qualified hypnobirthing practitioner and a birth and postnatal doula.

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